Mailing Lists

India's most trusted database and mailing list company!

Database is at the heart of any good direct marketing strategy. In database marketing, customer information is utilized to generate targeted lists for various direct marketing communications.

Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database. Models of customer behavior are developed using this information through statistical techniques, to select customers for direct communications.

The whole point of database marketing is to make sure that marketing communications are being directed toward the most receptive groups, for which a well profiled and accurate database and technology to implement the same becomes crucial.

Database Management

We offer a range of services designed to help businesses effectively store, organize, manage, enrich, analyze and utilize their data assets.

Database Management

  • Quantify and profile your audience. Add missing information.
  • Understand customer behaviour, patterns and preferences.
  • Formulate marketing strategy for customer segments.
  • Data refinement, enrichment, match back profiling.
  • Create custom campaigns based on user segments.

Validation & Appending

  • Mobile number validation for better connectivity.
  • Email bounce/abuse/spam trap detection and segmentation.
  • Postal data/mailing list de-duplication, hygiene, label formatting, postal code corrections.
  • Email/Mobile/Address/Demographics profile appending.
  • B2B contacts appending, industry/turnover/departments segmentation.

Mailing Services

  • Direct mail campaign planning and implementation.
  • Segmented postal address label printing, letter personalization.
  • Mailer design, printing, insertions and kit preparation.
  • Postal, courier processing and return handling.
  • Shipping & Logistics, Payment Integration, Billing, COD, Packing & Handling.

Data-driven Marketing

Make informed decisions, improve targeting accuracy, increase campaign effectiveness, and ultimately drive better results and ROI using our data-driven marketing solutions.

Types of Data

There are two main types of marketing databases, Consumer databases and Business databases.

Consumer databases, often referred to as B2C data are primarily used by companies that sell to consumers directly. B2C data typically consist personal contact information, demographics, buying patterns etc. 
B2C data helps businesses identify and target specific consumer segments with personalized advertisements across various channels.

Business marketing databases (B2B) cater to businesses offering products and services to other businesses. B2B data contain extensive information like financials, employee strength, industry, products etc. along with contact information of personnel across various functions of the company.

Sources of Data

Data comes from a number of sources. For many businesses data gets collected as a part of typical business transactions, customer service, marketing and sales leads etc. This type of data on existing customers help in designing custom campaigns for customer retention, cross selling, up selling etc.

But for acquiring new customers, businesses need to rely extensively on third-party sources of data. Third-party data can be information captured by other organizations about their customers or a compiled list obtained through sweepstakes, online registrations, subscription forms, contests, events etc. Such data usually contain customer contact information, along with demographics and psychographics, some supplied by consumers, and others inferred by the data compiler.

B2C Lists

  • Ready to use lists for Direct Mail, Email, SMS, Tele-calling Campaigns.
  • Guaranteed accuracy levels across segments and geographies.
  • Insights based on Geographic, Demographic, Financial, Behavioural, Psychographic attributes.
  • By far the largest and most profiled list in India.
  • Pan India reach with all metros, tier 2/3 cities and small towns.
  • DND scrubbed Indian data and GDPR / CAN-SPAM Act compliant International data.

B2B Lists

  • Data selection based on Industry / Products / Turnover / Employee size.
  • Postal, Telephone, Email contact information of the top managment and functional heads.
  • Covers all MNC’s, Corporates, SME’s, MSME's and Smaller businesses.
  • Covers all major departments, C Level, HR, IT, Finance, Purchase, Admin, Operations Heads and specific job titles as well.
  • Covers all industries like Manufacturing, BFSI, IT, Hospitality, Healthcare, Services.
  • Indian and International data.

Looking for assistance choosing data-cuts for your upcoming campaign?

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