Mailing Lists

Database

Database is at the heart of any good direct marketing strategy. In database marketing, customer information is utilized to generate targeted lists for various direct marketing communications.

Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database. Models of customer behavior are developed using this information through statistical techniques, to select customers for direct communications.

The whole point of database marketing is to make sure that marketing communications are being directed toward the most receptive groups, for which a well profiled and accurate database and technology to implement the same become crucial.

Sources of Data

Data comes from a number of sources. For many businesses data gets collected as a part of typical business transactions, customer service, marketing and sales leads etc. This type of data on existing customers help in designing custom campaigns for customer retention, cross selling, up selling etc.

But for acquiring new customers, businesses need to rely extensively on third-party sources of data. Third-party data can be information captured by other organizations about their customers or a compiled list obtained through sweepstakes, online registrations, subscription forms, contests, events etc. Such data usually contain customer contact information, along with demographics and psychographics, some supplied by consumers, and others inferred by the data compiler.

Types of Data

There are two main types of marketing databases, Consumer databases and Business databases.

Consumer databases, often referred to as B2C data are primarily used by companies that sell to consumers directly. B2C data typically consist personal contact information, demographics, buying patterns etc.

Business marketing databases (B2B) cater to businesses offering products and services to other businesses. B2B data contain extensive information like financials, employee strength, industry, products etc. along with contact information of personnel from various departments of the businesses.

B2C Lists

  • Ready to use lists for Direct Mail, Email, SMS, Tele-calling Campaigns.
  • Guaranteed accuracy levels across segments and geographies.
  • Insights based on Geographic, Demographic, Behavioural, Psychographic attributes.
  • By far the largest and most profiled list in India.

B2B Lists

  • Industry/Products/Turnover/Department wise segmentation.
  • Postal, Telephone, Fax, Email contact information.
  • Covers all MNC’s, Corporates, SME’s and Smaller businesses.
  • Indian and International data.

Database Management

  • Quantify and profile your audience.
  • Understand customer behaviour, patterns and preferences.
  • Formulate marketing strategy for customer segments.
  • Data refinement, enrichment, match back profiling.

Data Validation and Appending

  • Mobile number validation for better connectivity.
  • Email bounce/abuse/spam trap detection and segmentation
  • Postal data de-duplication, hygiene, label formatting, postal code corrections
  • Email/Mobile/Demographics profile appending.
  • B2B email appending, industry/turnover/departments segmentation.

Mailing Services

  • Direct mail campaign planning and implementation.
  • Segmented postal address label printing, letter personalization.
  • Insertions, mailer kit preparation.
  • Postal, courier processing and return handling.
  • Shipping & Logistics, Payment Integration, Billing, COD, Packing & Handling.

Why Choose Us ?

Find out how we can help you maximise your ROI.

Targeted campaigns

One of the first criteria for a direct marketing campaign is a reliable customer database with the key characteristics of prospects and customers who are most ready, willing, and able to purchase your product or service.

Analyzing your direct marketing campaign can allow you to steadily improve the campaign performance. If multiple campaigns are being run, analyze the response rates from each.

Your campaign success heavily depends on your ability to deliver the correct piece of content that is relevant to the target customer at the right time. ie the right content through the right channel, at the right time.

Exploiting the possibilities of the latest communication channels delivering high quality content, with data visualization, multi-channel integration, marketing automation are critical to improve your ROI.

Professional customer support service is an essential way to attract and retain customers and boost brand loyalty, and also eliminates the hassles and investments associated with in-house call center operations.

Engaging your potential customers through social media networks by including social elements into every aspect of marketing communication greatly enhances brand visibility, conversions and cross references.

Finding the right mix of integrated and multi-channel campaigns, with customers constantly toggling various touch points both modern and traditional, is very critical and can be achieved only with substantial customer data insights and campaign experience.

Effective use of marketing automation tools and next-gen technology in digital advertising can greatly enhance campaign performance. AI enabled Programmatic Advertising, Engagement Ads, Customer action tracking etc will be the most crucial elements for greater revenues and customer engagement.



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