The exponential increase in the internet usage over the past decade has massively affected how people purchase products and interact with businesses. So marketing online to connect with and influence potential customers has become very crucial for most of the businesses, irrespective of their size and stature.
Digital marketing typically refers to all the marketing campaigns that appear on your PC, mobile phone, tablet, or other digital devices. It can include email, sms, online video, display ads, social media posts etc.
Email is one of the most frequently used digital marketing channel. The versatility and flexibility of Email campaigns equip marketers with limitless possibilities. Email marketing, simply put, is using the vehicle of email to deliver direct marketing messages to the customer. The low cost and relative ease of carrying out an email marketing campaign means that it is accessible to almost any business. But making sure you reach the right people, ensuring that they open your email and prompting them to buy becomes a different ball game.
A well planned and executed Email Campaign can fetch very high ROIs in a short span, but a campaign can result in failure also equally fast, if not done in a systematic manner. Therefore, it becomes extremely critical to meticulously plan each step like HTML design & content, list quality, server capabilities & reputation, campaign schedule, response management & analysis, follow ups etc.
Mobile phone users represent all demographics and it is a marketing gold mine! And since mobile phones and text messaging especially, are the way that people communicate the most, this virtually has a limitless market potential.
Mostly text messages take just few seconds to send and deliver and majority of mobile users will have their devices with them most of the time, making them more likely to open the message instantly, or certainly within a short period after receiving it. Not only is sending a SMS message quick and easy, SMS marketing is relatively inexpensive and campaigns can easily be upgraded or downsized.
With SMS marketing, the response rates are also comparatively high, since instant response can be made to an SMS by texting/calling back, by utilizing missed call facility, URL clicking or using the promotional code which has been sent to the relevant target group. As we have seen, this form of marketing also is highly effective and has the potential for huge returns but only as long as you are using it in the right niche and are applying the right strategy.
WhatsApp messaging platform is another very effective tool for promoting products, services, brands, or engaging with customers and prospects. It involves leveraging the features of WhatsApp to send targeted messages, updates, offers, and promotional content to individuals or groups of users. WhatsApp marketing can be a valuable addition to a comprehensive digital marketing strategy, offering a direct and engaging way to connect with customers and drive business objectives.
Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. Also called online marketing or Internet advertising or web advertising, this is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
With options of various campaign elements like text/banner/video ads and response mechanisms like custom landing pages, toll free numbers, remarketing abilities etc., interconnected across multiple customer touchpoints, the potential of online advertising is unlimited, if leveraged efficiently.
Having a strong digital presence is crucial to most modern businesses. However, businesses often get too consumed going all out building web presence, writing blogs, filling up social media pages, rushing to buy ads, acquire traffic, and yet lose complete sight of their target customer.
Therefore, it becomes extremely important to have the right type of strategy, efficiency improvements using the right tools and methodologies, continuous SEO / technology / platform evaluations etc. in order to stay ahead of the digital marketing curve.
Programmatic advertising, precise targeting with option to select target segments, real-time performance tracking, desktop/mobile innovative ad formats, flexible pricing models etc. can help improve the ROI significantly.
Companies definitely can start getting great results from their SEO, email, banner ads or social media campaigns, without much of strategic planning. Yet, depending on the size of the business, a strategic approach to digital campaigns can greatly enhance targeting, identify problem areas quickly and help easily integrate with traditional media and response channels for a much cost effective and result oriented outcome.
Social Media Management
Social media marketing refers to the process of gaining traffic or attention through social media sites. It helps to build brand awareness, product promotions, target based on geographic, demographic and behavioral data.
With the phenomenal popularity of social media platforms and its emergence as a driving force in contemporary marketing, brands and consumers are feeling so well connected, like never before.
It’s quite evident that implementing a social media strategy is a key element for success in marketing and marketers are realizing the potential for business growth using social media. Social media platforms also greatly aid in analyzing your market potential, demography of your consumers and their opinions.
However, like any other marketing methods, a systematic and well thought out implementation plan will be of utmost importance, in order to gain the best out of your social media marketing campaigns and scale them up. An experienced team equipped with tools to find more content to share, schedule your posts efficiently, measure and analyze the effectiveness of your campaigns, and consistently improve them, becomes crucial in such a scenario.